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Enrico Morteo: Design Atlas

" Design is everywhere - and for all in a world where you can buy everything, and the consumer dictates the life, it becomes increasingly important, his own life; design - from the apartments where we live, to the clothes we wear, by the way, how we spend our free time, to the question of where and with whom we also eat and how we in our body. bring the form and give it the right outfit is part of this design of his own existence became. "

At 424 pages Enrico Morteo designs with the Design Atlas a wide panorama of the design world from 1850 to 2005 and shows perspectives on the design of tomorrow. Particular attention he focused on design objects from the private living environment, as they react to "the developments in design and society in a particularly sensitive way." But cars, sunglasses and candy to a critical form of analysis are subjected to. REMEMBER: Design is everywhere

The present volume aims to provide an overview of the evolution of product design!. It is divided into five chapters, illustrated with plenty of factual held Accompanying texts provided. Of course it was not possible to include all successful and remarkable objects and products. In assembling the Morteo had instead guided by the question: How well would not fit the pieces into a larger context? For no object stands for itself, but is always a representative of a time and a specific situation that has caused its creation. Even more:

"Sometimes say everyday things more on cultural and social climate of their time as a public appeal in scene design icons ."

And admits Morteo with Walter Gropius, Mies van der Rohe Wilhelm Wagenfeld hat - just a few names to call - an international design sizes appropriate place, without leaving the creative development of numerous, almost banal, Anheuser items to make the eyes, each of us had ever been in the hand and uses daily.

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For this review I've picked out three friendly everyday companion for you that form criticism to present:

The Toblerone. Switzerland, 1908. This delicacy from the Fabrique de Chocolat Berne, Tobler & Cie, on the market, leads Morteo as a classic example of modern food design. The distinctive appearance matches the then dominant feature of the Swiss food styles to bring food into an abstract form (see the bouillon cubes, condensed milk in tubes, chocolate). In its precision is similar to the Toblerone bar more than a technical component of a candy. His form looks stable, is still distinctive and reminiscent of the "rugged silhouette of the Matterhorn short (!).

" nature, technology and culture, in reasonable rations portioned pleasure that promises - and keeps -. Each Toblerone bar "

The LEGO brick. Denmark, 1958. LEGO is an abbreviation for "leg godt" which means in Danish "play well". And, millions if not billions, done by children since the introduction of the plug-blocks in 1949. improved technically, 1958 was followed by the patented Lego bricks and started its triumphal march through the children. Godtfred Christiansen, son of company founder Ole Kirk Christiansen, had the typical come round knobs have a new connector. This design can be colored surfaces and shapes piled into the air without regard to the limitations of static. Juhu!

The sunglasses. Italy / USA, 1938. were inspired by the needs of motorized racing and aviation in the 20th Century, the first sun glasses built. 1917 in Turin takes the eyewear manufacturer Ratti, the production - is a simple model with round, blackened glasses on the market and is immediately on the Italian Air Force accepted. More stages Ratti is brown-yellow stained glass one, which provide a clear view without distortion kontuiertes and increased flexibility of the bracket 1937 by a buckling mechanism. Had finished the Persol Meflecto, a classic of modern sunscreen look. Around the same time asked the U.S. Air Force the lens manufacturer Bausch & Lomb to develop an eye for the drivers of long-range aircraft. In this way, and send the legendary Ray Ban Aviator has been created.

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lovers of chairs and other seats are on the selection made by the author by the way have a lot of joy, because in that body segment is Morteo served generously. This is not out of personal preference, as he explains in the preface. Rather, the fact was crucial to include that in the construction and design of chairs, armchairs and sofas all architectural concepts and Designphilosphien are.

takes the light of aesthetic images of various sitting and sleeping facilities and some text is not it wonderful , that using the leaves gradually in a very cozy atmosphere and falls to the charm of perfect forms without will succumb.

Conclusion: Square, practical, well

PS A nice article about eco-products and design has brought the weekend, the "Süddeutsche Zeitung". Please here along with online version.